Boston College athletics has finalized a 10-year apparel and footwear deal with Boston-based New Balance that includes 30 of BC's 31 teams.

“The core values of Boston College are in alignment with how I live my life and how I approach my job, creating world-class experiences for student-athletes with the utmost of integrity, character, faith and love,” Kraft said, according to a University release. “We will compete for championships, we will continue to graduate young men and women who will go on to change the world, and we will represent BC with pride.”